Our story

Built for the Rainbow Nation

LocalMarketSA was born from a simple belief: South African brands deserve a world-class platform to shine on.

How we started

Our Mission

LocalMarketSA was founded in 2023 in Johannesburg with one goal: make it effortless for South Africans to discover, support, and buy from homegrown brands.

We were tired of seeing incredible local talent buried beneath international giants. From Bathu's iconic sneakers to Maxhosa's bold knitwear — these are world-class products that deserve world-class visibility.

Today we support over 120 South African brands and are growing every month. Every purchase on our platform goes directly to supporting a local entrepreneur's dream.

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What drives us

Our Values

🌍

Proudly South African

Passionate about our country's rich culture, creativity, and entrepreneurial spirit.

🤝

Community First

Every brand on our platform is a family — we grow together and support one another.

✨

Quality Above All

We hand-curate every brand to ensure customers receive only the best products.

The people

Meet the Team

Zanele Dlamini

Co-Founder & CEO

Passionate about empowering local creatives with the tools to succeed online.

Siphamandla Khumalo

Co-Founder & CTO

Full-stack developer building the technology that powers every transaction.

Amara Osei

Head of Marketing

Storyteller and brand strategist amplifying SA voices on a global stage.